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For the CBA CZ cooperative, we added a loyalty club and digital loyalty cards called BIM KARTA to the existing cashier solution in stores, and at the same time we created a client zone on the e-shop.
The solution is built on the air&me platform, which serves as a central repository for all customer-related data. It is thus a great asset in active communication with customers, segmentation and targeted marketing actions.
Details can be found in the case study: bit.ly/CS_CBA
