MANUFAKTURA s.r.o., which operates a network of more than 50 shops in Czechia and Slovakia, also
ran an e-shop. However, the e-shop was technologically outdated, did not allow flexible implementation
of marketing events and making any improvements to it was difficult. The company was looking for a
new contractor that wouldbe able to offer and realise a modern e-shop solution.
The new e-shop was to bring the following improvements in particular:
Support for new types of marketing events
Flexible implementationof marketing specials
Improved flexibility of work and communication with the customer
Expansion and improvement of interlinking with 3rd party systems
The air&me platform was implemented,
specifically its separate e-shop module, with
a connection to TPOMM (a central retail
system) and to the POSFlow system
supplied by NG Retail s.r.o., which
MANUFAKTURA has been using in its shop
from the onset.
Realising the e-shop on the air&me platform brought faster
and better service to customers and also significantly
improved marketing communication. The new e-shop is also
much more attractive to customers, better organised and
allows easier orientation and faster shopping.
The story of the implementation
Providers of third party solutions who figure
into the shopping process, such as carriers
and payment method operators (DHL,DPD,
Czech Post, payment gateways, Facebook
or Google), were also involved in the
MANUFAKTURA s.r.o. has been a customer of NG Retail
s.r.o. for several years and has been using its POS solution
in its shops in Czechia and Slovakia. The teams of both
companies have thus been well acquainted for quite some
time, and collaborated extensively and productively on the
creation and implementation of the e-shop. Their
relationship was very creative and dynamic.
The product has undergone major development and
changes over the course of the implementation process. The
implementation also coincided with the COVID-19
pandemic, which forced the client to take necessary
operating and organisational measures and manage the
impacts of this unexpected situation.
Closer interconnection with the TPOMM central retail system and POSFlow POS system from NG Retail s.r.o
Integration of promotional events both in the e-shop and in shops
The solution's flexibility offers more marketing options, more types of promotional events, improved customer targeting and improved communication with the customer
Faster response to changes in the social situation and situation onthe market (COVID-19 pandemic)
Integration of existing and new 3rd party systems that bring variability in the available shipping and payment options
Preparation for integrating further modules – e.g. implementation of a loyalty programme that will provide identical benefits to customers both in the e-shop and in shops
Preparation for expanding abroad
The new e-shop on the air&me platform made it possible to dynamically react to changes
associated with the COVID-19 pandemic; new types of promotional events were
introduced. It became possible to implement marketing events much faster than before.
„The new e-shop gives us the ability to quickly and sensitively react to the situation on the market and work flexibly with our range of
products.We are able to immediately implement both our own marketing events and campaigns as well as special offers introduced by
our partners such as Marianne Days. Overall, we are very satisfied with the functioning of the e-shop and plan to expand it even further.
We are also satisfied with the level of support for the solution itself.”
WITH THECENTRAL RETAIL
NG Retail s.r.o.
NG Retail s.r.o. is a young company building on a 30-year tradition of supplying specialised software solutions for retail. Thanks to a
team of experienced senior consultants, the company aims to
bring existing and future clients user-friendly solutions that are
tailor-made for their business, help accelerate its running and
grow it further so that it is ready for any changes that come
hand-in-hand with modern retail. Its latest product is the
POS NG cash register, which is currently the most modern
solution of its kind on the market and is capable of serving both
the non-food segment (fashion, toys, sports, tobacco...) as well
as the fast food sector.
MANUFAKTURA s.r.o. was founded in 1991. Its first shop opened in
Prague and offered a wide assortment of traditional hand-crafted
products and toys. Over the course of several years, the company
managed to build a successful network of shops under the name
MANUFAKTURA Original Czech Tradition. The assortment
gradually expanded with the addition of cosmetic products. In2005,
the assortment of cosmetic products reached sufficient size to
stimulate the creation of a brand new concept. It served as the
foundation of anew shop network under the name MANUFAKTURA
– Your Home Spa. In 2012, the first shop with cosmetic products was
opened in Slovakia and the concept successfully spread there as well.
Currently, the company's retail network consists of over 50 shops in
Czechia and Slovakia.