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  • Solutions for Retail

      Point-of-sale system

      POS NG is next generation point-of-sale system that fully adapts to needs of your business. You will have perfect overview about everything in your retail network.

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      Right and targeted communication with your customer will ensure their satisfaction and return to your stores. With air&me, you have all the information you need right away.

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      No more Excel spreadsheets! Rely on the modern CRS NG system for control and management of teams at headquarters, in the field and in stores. 

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Nezařazené

NAY CASE STUDY – DIGITAL CARDS IN A MOBILE WALLET​

By Markéta Chovancová  Published On 20. 5. 2022

NAY CASE STUDY – DIGITAL CARDS IN A MOBILE WALLET​

The company NAY a.s. is the largest specialized retailer of consumer electronics in Slovakia. They decided to expand the existing customer loyalty club through Apple Wallet and Google Wallet mobile apps and thus reach a larger number of customers.​

We offered a solution in the form of digital cards and automated discount vouchers based on our air&me platform, which further works with customer data in the central SAP ERP system.​

Digital cards in mobile wallets made it possible to target a larger group of customers, communicate with them directly, inform them about marketing events and offer them other benefits according to their loyalty level.​

Solution

Digital cards are implemented on the air&me platform, which handles generation and management of digital loyalty cards in the mobile wallet.
Platform air&me also handles automated creation of discount coupons and gift cards. Data about customers and their purchases is provided by central ERP system SAP. Links for downloading digital cards are available in the client zone of the e-shop and in the mobile app. Cards are visualised based on loyalty level – blue, silver and gold.

Main benefits:

Download case study
  0 %
INCREASE IN THE USE OF DIGITAL LOYALTY CARDS
0 x
INCREASE IN CUSTOMERS' INTEREST IN DIGITAL CARDS OVER PLASTIC CARDS

Result

Digital cards in the mobile wallet allow us to target a larger group of customers, communicate with them directly and immediately, inform them about marketing events and their current balance on the loyalty account, and offer them other benefits based on their loyalty level, including discount coupons generated based on their purchases. These coupons are an omnichannel tool, usable in both brick-and-mortar shops and on the e-shop.

„Digital cards in the mobile wallet allow us to target a larger group of customers, communicate with them directly and immediately, inform them about marketing events and their current balance on the loyalty account, and offer them other benefits based on their loyalty level, including discount coupons generated based on their purchases. These coupons are an omnichannel tool, usable in both brick-and-mortar shops and on the e-shop.“

Michal Dugáček
NAY'S PROCESS MANAGER

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