NAY CASE STUDY – DIGITAL CARDS IN A MOBILE WALLET​

The company NAY a.s. is the largest specialized retailer of consumer electronics in Slovakia. They decided to expand the existing customer loyalty club through Apple Wallet and Google Wallet mobile apps and thus reach a larger number of customers.​

We offered a solution in the form of digital cards and automated discount vouchers based on our air&me platform, which further works with customer data in the central SAP ERP system.​

Digital cards in mobile wallets made it possible to target a larger group of customers, communicate with them directly, inform them about marketing events and offer them other benefits according to their loyalty level.​