MANUFAKTURA s.r.o. - case study

MANUFAKTURA s.r.o., which operates a network of more than 50 shops in Czechia and Slovakia, also ran an e-shop. However, the e-shop was technologically outdated, did not allow flexible implementation of marketing events and making any improvements to it was difficult. The company was looking for a new contractor that wouldbe able to offer and realise a modern e-shop solution.

Solution

The air&me platform was implemented, specifically its separate e-shop module, with a connection to TPOMM (a central retail system) and to the POSFlow system supplied by NG Retail s.r.o., which MANUFAKTURA has been using in its shop from the onset.

Realising the e-shop on the air&me platform brought faster and better service to customers and also significantly improved marketing communication. The new e-shop is also much more attractive to customers, better organised and allows easier orientation and faster shopping.

Main benefits:

INCREASE ORDERS

0 %

HIGHER VISITOR TRAFFIC

0 %

ACCELERATION OF CUSTOMERS' SHOPPING

0 %

Result

The new e-shop on the air&me platform made it possible to dynamically react to changes associated with the COVID-19 pandemic; new types of promotional events were introduced. It became possible to implement marketing events much faster than before.

„The new e-shop gives us the ability to quickly and sensitively react to the situation on the market and work flexibly with our range of products.We are able to immediately implement both our own marketing events and campaigns as well as special offers introduced by our partners such as Marianne Days. Overall, we are very satisfied with the functioning of the e-shop and plan to expand it even further. We are also satisfied with the level of support for the solution itself.“

Pavel Kopřiva

CHIEF BUSINESS ANALYST OF MANUFAKTURA S.R.O..

MANUFAKTURA s.r.o. – case study

MANUFAKTURA s.r.o. - case study

Solution

Main benefits:

Result

Do you want to efficiently manage the entire network of branches and be prepared for changing market conditions? Contact us!

info@ngretail.cz

+420 724 000 622

NG Retail s.r.o.