Case study - Super zoo

The company Plaček Pet Products s.r.o. (www.placek.cz), which is known for it’s network of shops and the Super zoo e-shop (www.superzoo.cz), was looking for a new supplier to improve its loyalty system.
We built the solution on our air&me platform, which can analyse all customer information from stores and e-shops in one place, and also provides central management of the loyalty system.
The biggest benefits highlight are significant increase of registered customers, personalized digital loyalty cards, increased sales, better communication and analysis of customer behaviour, as well as employee motivation and rewards.

Solution

The loyalty system solution was built on the air&me platform, which serves as central storage for all customer-related data. It includes a central database of all information about customers, including their complete purchasing history in shops and in the e-shop.

The air&me platform also handles central management of the loyalty system and of loyalty coupons. air&me also handles manual and automated creation of discount coupons, generation of digital loyalty cards for mobile wallets and, above all, provides an online API for making all the above data accessible to other systems the company uses.

Main benefits solution:

0 %

INCREASE IN CUSTOMER REGISTRATIONS

0 %

INCREASE IN E-SHOP SALES

0 %

INCREASE IN SHOP SALES

RESULT

Thanks to the air&me platform, all data about participants in the loyalty programme is consolidated in one central place so that both customers and employees can be immediately rewarded. A further advantage is the ability to register customers across all sales channels, immediately create digital loyalty cards and discount coupons during registration and manage these centrally. Thanks to air&me, Super zoo now offers its registered members better prices and creates targeted special offers for them using specialised reporting

The new loyalty system has allowed us to simplify the registration process for our customers while also making it much easier and more convenient for customers to acquire mobile cards for their smartphones without the need to download an application. What we see as the main benefit is the ability to communicate and analyse the behaviour of our customers not only in e-commerce but also in shops. The air&me platform also allowed us to better motivate our employees and reward them,”

Pavel Kopřiva

the marketing director of Plaček Pet Products s.r.o.

NG Retail

is a young company building on a 30-year tradition of supplying
specialised software solutions for retail. Thanks to a team of
experienced senior consultants, the company aims tobring existing
and future clients user-friendly solutions that are tailor-made for
theirbusiness,help accelerateits running and growit further so that
it is ready for any changes that come hand-in-hand with modern
retail. Its latest product is the POS NG terminal, which is currently
themostmodernsolutionofits kindon themarket andis capableof
serving both the non-food segment (fashion, toys, sports, tobacco…)
as well as the fast food sector.

Case study – Super zoo

Solution

Main benefits solution:

RESULT

NG Retail

Do you also need implement new or improve your loyalty system? Contact us!

info@ngretail.cz

+420 724 000 622

NG Retail s.r.o.