Plaček Pet Products s.r.o., a company operating several brands, wanted to significantly improve its
communication with customers, have more accurate data about their shopping behaviour and utilise targeted
marketing. It thus planned to create a loyalty club for the Super zoo brand, under which it runs an e-shop and a
network of shops. The company was looking for a new supplier who would be able to expand the existing solution with a module that would consolidate all customer information from the shops and the e-shop in one place.
The new loyalty system was to bring the following improvements in particular:
consolidate recording of sales in shops and e-shop
active contacting and acquisition of new customers
motivating the customer to register to the loyalty club and making the overall registration process easier
generating and applying discount coupons
generating personalised digital loyalty cards for the customer's mobile wallet (both Android / iOS supported)
providing the ability to categorise participants of the loyalty programme
applying different pricing policies and benefits across the participants of the loyalty programme
The loyalty system solution was built on the
air&me platform, which serves as central
storage for all customer-related data. It
includes a central database of all information
about customers, including their complete
purchasing history in shops and in the e-shop
The air&me platform also handles central management of the
loyalty system and of loyalty coupons. air&me also handles
manual and automated creation of discount coupons,
generation of digital loyalty cards for mobile wallets and, above
all, provides an online API for making all the above data
accessible to other systems the company uses.
the story of the implementation
The implementation of the air&me
platform was realised in line with a
prepared integration outline. The outline
was carefully fine-tuned in collaboration
with the existing suppliers and the
realisation team of Plaček Pet Products s.r.o
Mutual communication and collaboration was very extensive,
open and forthcoming. The main partners during the
implementation were, in particular, the provider of the e-shop
(ShopSys), supplier of point-of-sale terminals (Diebold
Nixdorf), communication platform provider (Samba) and
members of Plaček Pet Products s.r.o.'s project team. Thanks to
the obliging and constructive attitude of all partners involved,
the implementation process went smoothly, in accordance
with the set schedule and the work was completed on time.
Main benefits
Increase in registered customers and sales thanks to active communication
Use of personalised digital loyalty cards in Apple Wallet and Google Pay with names of pets
Ability to add additional loyalty cards to an account for other family members
Birthday discounts for customers and their pets
Discount voucher tied to the loyalty card
Creation of “smart discounts” - active contacting of customers based on location or product category
Motivation and rewarding of employees based on sales and duration of employment
Reporting based on location and number of registered customers and proportional readjustment of numbers of personnel in individual shops
Result
Thanks to the air&me platform, all data about participants in the loyalty programme is consolidated in
one central place so that both customers and employees can be immediately rewarded. A further advantage
is the ability to register customers across all sales channels, immediately create digital loyalty cards and
discount coupons during registration and manage these centrally. Thanks to air&me, Super zoo now offers
its registered members better prices and creates targeted special offers for them using specialised reporting.
“Thenewloyaltysystemhasallowedustosimplifytheregistrationprocessforourcustomerswhilealsomakingitmucheasierandmoreconvenient
for customers to acquire mobile cards for their smartphones without the need to download an application. What we see as the main benefit
is the ability to communicate and analyse the behaviour of our customers not only in e-commerce but also in shops. The air&me platform
also allowed us to better motivate our employees and reward them.”
Pavel Kopřiva
the marketing director of Plaček Pet Products s.r.o.
DIGITAL LOYALTY CARDS
AND DISCOUNT COUPONS IN
THE MOBILE WALLET
CENTRAL MANAGEMENT OF
ALL TYPES OF LOYALTY CARDS
AND DISCOUNTCOUPONS
PERSONALISED MAILING
WITH INDIVIDUAL
SPECIAL OFFERS
NG Retail s.r.o.
NG Retail s.r.o. is a young company building on a 30-year tradition of supplying
specialised software solutions for retail. Thanks to a team of
experienced senior consultants, the company aims to bring
existing and future clients user-friendly solutions that are tailormade for their business, help accelerate its running and grow it
further so that it is ready for any changes that come hand-in-hand
with modern retail. Its latest product is the POS NG terminal,
which is currently the most modern solution of its kind on the
market and is capable of serving both the non-food segment
(fashion, toys, sports, tobacco...) as well as the fast food sector.
Pet Products s.r.o.
Plaček Pet Products s.r.o. is a part of Plaček Group. The group was
founded 30 years ago and now includes a wholesale shop and a
network of 270 shops and e-commerce in several countries under
various trade names: Super zoo in the Czech Republic, Slovakia and
Romania,DinozooinRussia andLatvia,KakaduinPoland, and recently
a new brand, Zoo market, in the Czech Republic as well. Plaček Pet
Products s.r.o. was founded in 2015 with the aim of allowing customers
more comfortable shopping across all sales channels. The company
constantlyinnovatesits rangeofproducts.InSlovakia andLatvia, shops
also include a veterinary clinic, and the company also opened a dog
grooming salon in Prague.
