TESCOMA – LOYALTY PROGRAM IN THE CZECH REPUBLIC

For the company TESCOMA, we have created the TESCOMA club loyalty program, so customers can earn points for their purchases in stores and on the kitchenware e-shop, and then take advantage of discounts and special offers for club members.

The entire solution is built on the air&me platform, thus enabling central management of the loyalty program, i.e. setting discounts, use of vouchers and gift cards, reporting, etc. However, the main benefit is the ability to analyze customer behavior not only from e-commerce, but also from stores and thereby also improve company marketing communication.

You can find more about the air&me platform, which connects systems into a modern omnichannel solution, at www.ngretail.cz/en/air-me-en/