ROSA MARKET – e-shop and Yespass loyalty club on the air&me platform

“The new YESPASS e-shop and loyalty club is a major change for ROSA market s.r.o. in the way we approach and communicate with our customers. We are now able to analyse the shopping behaviour of our customers, which allows us to actively approach them, send them targeted offers or information, while also enabling customers to reap the benefits of our loyalty programme when making purchases from our partners. Active communication continuously bringsnew members to the loyalty club. Our employees also greatly appreciate the ability to load their loyalty points ontomeal cards, whichthey canthenuse when shopping,”