New loyalty system and e-shop for ROSA market

Case study – ROSA market

The company ROSA market s.r.o. (www.rosamarket.cz), operating a network of retail food stores ENAPO and PRAMEN CZ, was looking for a supplier to implement a loyalty club and a new e-shop. We built the solution on our air&me platform, which centrally consolidates all customer data and generates personalized digital loyalty cards of the YESPASS club into a mobile wallet. The advantage is also specialized reports and statistics from stores and e-shop are in one place. Do you also need to introduce a new loyalty system?

Solution

The loyalty system and e-shop solution was built on the air&me platform, which serves as central storage for all customerrelated data: it includes a centraldatabase of all information about customers, including their comple tepurchasing history in shops and in the e-shop.

The air&me platform also provides central management of the loyalty system and of loyalty coupons. In addition, air&me handles manual and automated creation of discount coupons and generation of digital loyalty cards for the mobile wallet and also enables central creation and management of promo events whicht henapply tothe cart when making purchases on the e-shop . All data is made accessible to the company's other systems via anonline interface (API).

Main benefits solution:

registred customers

0 %

OF CUSTOMERS ACTIVELY USE THE CARD

0 CZK

HIGHER AVERAGE REVENUE FROM LOYAL CUSTOMER

RESULT

All data about participants in the loyalty programme is consolidated in one place and thanks to the air&me platform customers can immediately receive benefits. air&me is also used to send newsletters and SMS about the state of their e-shop orders. Thanks to the ability to issue classic plastic or digital YESPASS loyalty cards, there has been significant interest among customers in registration across all sales channels. air&me and YESPASS allow customers to draw on benefits notonly inthe company's own chain of shops, but also in company partner shops.

“The new YESPASS e-shop and loyalty club is a major change for ROSA market s.r.o. in the way we approach and communicate with our customers. We are now able to analyse the shopping behaviour of our customers, which allows us to actively approach them, send them targeted offers or information, while also enabling customers to reap the benefits of our loyalty programme when making purchases from our partners. Active communication continuously bringsnew members to the loyalty club. Our employees also greatly appreciate the ability to load their loyalty points ontomeal cards, whichthey canthenuse when shopping,”

Petra Meisenbichler Pohlreichová

marketing director of ENAPO OBCHODNÍ a. s.

O NG Retail

is a young company building on a 30-year tradition of supplying
specialised software solutions for retail. Thanks to a team of
experienced senior consultants, the company aims tobring existing
and future clients user-friendly solutions that are tailor-made for
theirbusiness,help accelerateits running and growit further so that
it is ready for any changes that come hand-in-hand with modern
retail. Its latest product is the POS NG terminal, which is currently
themostmodernsolutionofits kindon themarket andis capableof
serving both the non-food segment (fashion, toys, sports, tobacco…)
as well as the fast food sector.

New loyalty system and e-shop for ROSA market

Case study – ROSA market

Solution

Main benefits solution:

RESULT

O NG Retail

Do you also need to introduce a new loyalty system? Contact us!

info@ngretail.cz

+420 724 000 622

NG Retail s.r.o.